Advertisement which teaches us how to live.

Many citizens have remembered previous much-talked-of demonstration of the best advertising from all over the world, which was organized by TV-radio center “Telemix” in cooperation with “ABC Show”. Previous time the show surprized and entertained citizens, but this time the demonstration of the social clips made the youth think about serious global problems of society.

Before the demonstration many girls and boys simply didn’t know what the event they were going to see, some of them even couldn’t explain what the term “social advertising” meant. During the demonstration the reaction was really various, some clips made young audience smile, some made them think. There were also stories provoked silence and a storm of applause going next.

In general, the show didn’t leave anyone indifferent indeed. There had been heated discussions a few days after the show. And this is exactly the aim of the social advertising – not to be indifferent. Such festival is the serious social project and also the creative way of education of youth.

We must thank the official representative of ABC Show in Russia, Ivan Churilin, and his team. We hope for the further cooperation.

Best wishes,
Director of TVC “Telemix” Popova Y.I